Posts Tagged ‘fashion’

Stilettopia

Tuesday, January 6th, 2009

Erratica - SOFTlab Stiletto Magazine

The French magazine Stiletto asked SOFTlab to work on a project for their December edition of the magazine. The theme was Utopia.
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SOFTlab Featured in Stiletto Magazine

Friday, February 29th, 2008

Erratica Stiletto Magazine

SOFTlab has just been featured in the latest issue of Stiletto Magazine, a high end fashion / culture quarterly French magazine. We met Laurence Benaim, the founder and Director of the Publication / Chief Editor of Stiletto at our studio back in November 07.

I’ll translate the article later on and post it here.

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Maeda + Reebok

Monday, November 19th, 2007

Maeda Ventilator

John Maeda’s collaboration with Reebok has produced the Timetanium Ventilator. Only 100 of them were produced and of course, already gone.

Visit the Rbk site here.
See the YouTube video after the jump.

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Urban Camo

Tuesday, November 13th, 2007

nyt image

Japanese experimental fashion designer Aya Tsukioka has come up with new concept in urban camouflage, as a response to Japan’s fears of crime (although actual crime figures are shrinking, according to the NYT article). By lifting a flap and revealing a vending machine, women can hide behind their skirts and blend into the urbanscape. Not quite Thermo-optic camouflage but pretty close.

“It is just easier for Japanese to hide,” Ms. Tsukioka said. “Making a scene would be too embarrassing.” She said her vending machine disguise was inspired by a trick used by the ancient ninja, who cloaked themselves in black blankets at night.

Read the article here and view the slideshow here.