View Koolhaas’ new Prada pavilion in Seoul.
Don’t miss the Transformation time lapse video.
Visit the site here.
via [archinect]
Archive for the ‘fashion’ Category
Koolhaas’s Prada Transformer
Thursday, March 12th, 2009Chanel’s Mobile Art Pavilion
Friday, November 14th, 2008
I had forgotten to upload these images on Zaha’s Pavilion. It was definitely good walking through it, too bad though that (most of) the art was just, mediocre to say the least.
More images after the jump.
Murukami @ The Brooklyn Museum
Tuesday, April 29th, 2008
The show at The Brooklyn Museum is absolutely amazing. The exhibit, which is separated in two floors, is very extensive and the quality of the paintings/sculptures/videos etc is just incredible.
As usual, I’ll rant about the museum’s ‘tight-assness’ about taking pictures inside -does Murukami care?…- these guys were truly gestapo style, yelling and running towards people with cameras to get them to stop. That’s what they’re being paid for I guess, but it’s an idiotic policy nonetheless. Makes me wonder if Gagosian has anything to do with it.
Don’t miss the transformer girl in the first level (hard to miss, it takes the main central space) , the short clips in the lower level (anyone knows the name of the little fella?) and the large canvas-tiny DOB blue painting.
View some lousy pics after the jump
Also, don’t miss this circus video of the opening from the NYT…
SOFTlab Featured in Stiletto Magazine
Friday, February 29th, 2008
SOFTlab has just been featured in the latest issue of Stiletto Magazine, a high end fashion / culture quarterly French magazine. We met Laurence Benaim, the founder and Director of the Publication / Chief Editor of Stiletto at our studio back in November 07.
I’ll translate the article later on and post it here.
Maeda + Reebok
Monday, November 19th, 2007
Urban Camo
Tuesday, November 13th, 2007
Japanese experimental fashion designer Aya Tsukioka has come up with new concept in urban camouflage, as a response to Japan’s fears of crime (although actual crime figures are shrinking, according to the NYT article). By lifting a flap and revealing a vending machine, women can hide behind their skirts and blend into the urbanscape. Not quite Thermo-optic camouflage but pretty close.
“It is just easier for Japanese to hide,” Ms. Tsukioka said. “Making a scene would be too embarrassing.” She said her vending machine disguise was inspired by a trick used by the ancient ninja, who cloaked themselves in black blankets at night.
Another type of fashion
Thursday, August 2nd, 2007Paul Poiret at the Met #2
Tuesday, June 12th, 2007Produced for Poiret: King of Fashion, May 9, 2007–August 5, 2007 at The Metropolitan Museum of Art, New York.
For those of you who haven’t made it to The Met to see the Poiret exhibit, either because you’re lazy, or in another country – which is no excuse – I’m posting here one of the animations we -SOFTlab- did for the exhibition Poiret: King of Fashion.
Lung check
Tuesday, May 22nd, 2007
The Smoking Jacket by Fiona Carlswell shows the effect of smoking on the lungs. By making visible the invisible, it reminds the wearer of what they’re putting into their bodies.
Via [wemakemoneynotart]
Paul Poiret at the Met
Monday, May 7th, 2007
We’ve finalized the project we (SOFTlab) worked on for the Metropolitan Museum of Art. We worked very closely with the Met’s Costume Institute to develop 2 animations for their:
“Paul Poiret: King of Fashion” exhibit which will open May 9th through August 5th.
Check out the press release at artknowledgenews.
SOFTlab got some press in the IHT in this article by Susy Menkes.
View stills of the animation in our studio site here.