SOFTlab entered the City Racks Competition. The proposal was not just about creating a bike rack for New York City, but about creating a networked environment and brand to nurture a culture of bike riding. The design takes advantage of the dispersive nature of bike racks and current technology to record, measure, and display personal, neighborhood and citywide data.
We didn’t make it to the final 10, but we’re still pretty happy with what we produced. Check out more images after the jump below.
Tags: competitions, design, nyc
je, no lo puedo creer, sigo teniendo cuenta. yupi.
Me encanto el proyecto, la idea… y si la vendemos en baires !!!
abrazos
Epa pues claro que la cuenta sigue ahi, esperandolo… Y a ver, vendala alla, y ahi cuadramos!
C