I just came across this project created at the Bezalel academy for arts and crafts, for the course “Food for Thought” in the jewelry department. This coffee grinder operates according to the users heart-beat rate and is intended as a critique to consumerism (isn’t consumerism linked directly to the fetishization of objects?). In their own words: “To use this object, you must caress it and hug it, much like as a baby is held, the user inevitably bonds with it, emotionally.”
Although the object is currently a one off, it could potentially become a mass produced product. Ultimately, it is a poetic approach to an everyday object/task, and makes us [re]think about the way we relate with objects. Whether I would want to bond with my coffee grinder or not, well, that’s a different story.
Visit Nastypixel to read more about the project. Check out some of their other projects while you’re there, pretty interesting stuff.
Tags: art, design, experimental